THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENHANCING BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
This research investigates the role of corporate social responsibility (CSR) in enhancing business performance. Objectives are: (1) to assess the impact of CSR on brand reputation, (2) to analyze the relationship between CSR and customer loyalty, and (3) to identify best practices for CSR. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 330, ensuring comprehensive data collection. The study focuses on the consumer goods sector in Lagos, Nigeria, where CSR initiatives are increasingly important. The reliability coefficient score is 0.86, indicating high consistency. Findings reveal that effective CSR practices significantly enhance business performance by improving brand reputation, increasing customer loyalty, and fostering a positive public image. Recommendations include integrating CSR into the core business strategy and regularly monitoring and reporting on CSR activities to enhance business performance.
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