This research investigates the role of corporate social responsibility (CSR) in enhancing business performance. Objectives are: (1) to assess the impact of CSR on brand reputation, (2) to analyze the relationship between CSR and customer loyalty, and (3) to identify best practices for CSR. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 330, ensuring comprehensive data collection. The study focuses on the consumer goods sector in Lagos, Nigeria, where CSR initiatives are increasingly important. The reliability coefficient score is 0.86, indicating high consistency. Findings reveal that effective CSR practices significantly enhance business performance by improving brand reputation, increasing customer loyalty, and fostering a positive public image. Recommendations include integrating CSR into the core business strategy and regularly monitoring and reporting on CSR activities to enhance business performance.
Background Of The Study
The mass media are particularly significant tools of communication since they a...
Background of the Study
Non-executive directors (NEDs) play a pivotal role in corporate governance by providing independ...
STATEMENT OF PROBLEM
The research is to find out why ‘Always’ sanitary pad is the most popu...
ABSTRACT
The main focus of this study was the assessement of perceived benefits of exercise among pregn...
Abstract
Customer Information systems have become an integral part of every corporate organization, esp...
ABSTRACT: Enhancing vocational education through the use of AI-driven learning platforms is crucial for providing personalized and efficient e...
ABSTRACT
This work is on the regression analysis on national income from 1998 to 2003. In view of Nigeria’s econom...
Background of the Study
Bauchi Local Government Area (LGA) in Bauchi State, Nigeria, has witnessed numerous policy implementations aimed at...
Background of the Study
Maiduguri, the capital of Borno State in northeastern Nigeria, has witnessed fluctuating levels of...
ABSTRACT
Alcohol and substance abuse is among the most commonly reported adverse psychological problems for young women...